How to choose a web development company to compete with companies living in the new technology stack

How to choose the right web development company… it’s the question on the business sector’s lips at the moment. Largely because a heap of organisations are finally waking up to the fact that their presence in the digital space is no longer optional. And even more importantly, the digital world provides one of the most cost-effective, successful and measurable places for businesses across most sectors to dedicate marketing budget towards.

Unfortunately, how to choose the perfect web development company for your needs, isn’t a black and white answer. Your mindset heading into any type of relationship with a web development company is crucial. If you ask us, it’s all a bit like getting married. Engaging a web development company shouldn’t be viewed as a one-off experience… this is a relationship that’s going to require your time, effort and input to ultimately succeed.

When contemplating how to choose your web development company, you need to look into a number of key factors and do your homework. If you’re looking at a quality web development company, such services never come cheaply and the wrong call can drain your funds and resources well into the long-term. We’re always happy when potential clients ask to speak to our existing customers or throw heaps of questions our way: it means they’re equally committed to the project on-hand as we are.

With technology moving at a faster pace than ever before, one of the most important areas to consider is if the web development company is going to assist you in competing with those in your industry already living in the new technology stack. While the marketing technology landscape continues to evolve, there are a number of areas today’s best web development companies must cater for.

Below, you’ll find a selection of areas the Pronto Woven team believe are essential in today’s digital space. When liaising with and decided whether to engage with a certain web development company, be clear as to which of these you consider essential to your future success. Whichever you believe to be critical, make sure any web development company whose services you engage in, has extensive experience in these areas and that they can prove it via Case Studies, reports and so on.

Advertising and promotion

• Mobile marketing
• Display and programmatic advertising
• Search and social advertising

Content and experience

• Mobile apps
• Interactive content
• Email and video marketing

Social and relationship building

• Call analytics and management
• Social media marketing and monitoring
• CRM

Commerce and sales

• Retail and proximity marketing
• Channel, partner and local marketing
• Sales automation, enablement and intelligence

Data

• Audience/market data and data enhancement
• Marketing analytics, performance and attribution
• Mobile and web analytics

Management

• Talent management
• Product management
• Budgeting and finance

This is by no means a comprehensive look at the marketing technology landscape as it stands. There really isn’t enough room in this one blog for us to take a thorough look at the current picture.

If you consider your company’s ability to compete with others living in the new technology stack essential, feel free to contact us today. As mentioned, how to choose a web development company or even an agency isn’t a simple answer. However, you must enter into such an arrangement aware that any kind of relationship needs to be seen as a collaborative approach in order to meet a set of pre-determined and defined goals.

Our Pronto Woven team has extensive experience working across multiple areas in the digital space and with numerous industries. We’re always keen to help those under-utilising the digital space, to implement strategies that contribute to their larger organisational goals.

We’ve got plenty more hints and tips for the Pronto Woven community in our monthly EDMs. Sign-up now if you haven’t already done so.