How to Beat Your Competitors Digital Advertising Strategy

Creating a digital strategy that triumphs over those of your competitors is really a two-phase process. The first order of business is to work with your digital agency to develop a strategy that truly addresses your goals and resonates with your company’s branding. This initial phase is all about setting out to design a digital strategy that really fits your business goals and service model.

But it never hurts to look for ways to improve your strategy – especially if you can do so in areas where your competitors come up lacking. With that in mind, creating and refining a winning digital advertising strategy also requires a little bit of detective work. Specifically, you’ll want to look for areas in which you can do one better than the competition. In this post, we’re going to show you how to make that happen.

How to ‘Spy’ on the Competition’s Digital Strategy

First of all, we should note that we’re only advocating for above-board forms of spying. Certain information is either in the public domain or easily deduced – and that’s all we’re suggesting you look at. Along those lines, here are a few ways that you can quietly learn from your competitor’s advertising strategy:

• Subscribe to their social feeds: This will show you what they’re sharing as well as what their subscribers are engaging with. See what works and use it to your advantage.
• Discover their keywords: Analyse the content they’ve published to see what keywords they’re probably targeting. Enter their landing page into Google’s keyword planner tool, or simply scan their title tags and snippets (or meta descriptions) for a better idea.
• Check their rankings for these keywords: There are many keyword ranking tools that can check your rankings against theirs for a particular keyword; ask your marketing agency for a recommendation.
• Track their incoming links: MonitorBacklinks is a handy tool for this; use it to see who’s giving them new links, and then adjust your marketing strategy accordingly.
• Keep an eye on their blogs: Your competitor’s aren’t going to give away any big secrets through their blog – at least not on purpose. But keeping an eye on their posts will help you get a better idea of which aspects of their strategy are working well. 

Be a Search Engine Sleuth

When it comes to stealthy search engine marketing, it’s better the devil you know than the devil you don’t. You and your agency can use search engines to your advantage and find out everything you can about your competitors. Follow, subscribe and engage with them. You may even consider politely commenting on their posts. Do this proactively, and you’ll develop a strong idea of what they’re doing and, more importantly, how well it’s working.

Once you have the above in mind, you can return to your strategy to make a few revisions. Adopt those competitors’ techniques that are working, and improve upon those that aren’t. And if you’re looking for a search engine marketing agency to help you accomplish this, please don’t hesitate to contact Woven.