Digital strategies - as you can imagine, in our line of work, our dedicated team has seen and been involved in our fair share of digital strategies in our time. A good digital strategy factors in everything from EDMs to the advantages of a robust social media marketing strategy. The reasons for devising a digital strategy are endless and in case you’re in the process of considering whether you need one, we’ve put together a quick list of questions for you below:

Question 1 - Do you feel as though your organisation is directionless?
Question 2 - Are various activities often performed without being measured and evaluated?
Question 3 - Would you consider your organisation to be an industry leader?
Question 4 - Are you struggling to ascertain which channels your ideal customers are engaging with the most?
Question 5 - Would you say your business is being left behind in terms of the online space?

If you answered yes to all of the questions listed above, it’s likely your organisation is in dire need of an effective digital strategy. Now, there’s one word in that sentence we’re keen to highlight before moving on: effective. Yes, while it’s all well and good to have a digital strategy, if it isn’t tailored to properly accommodate your organisation’s needs, goals and resources, it’s fair to say that its effectiveness will be dramatically diminished upon implementation.

As mentioned earlier, the team here at Pronto Woven have had extensive experience in working alongside organisations of all sizes and across various industries, in devising effective digital strategies. With that mind, we’ve put together 3 key tips that will help marketing professionals to create a digital strategy that is effective and generates the desired results.

Tip #1: Consider your organisation in terms of its digital maturity

You need to take the time to step back and analyse where your organisation is currently at in terms of the digital space. What are its goals for the immediate future and how are these goals likely to evolve over the next five years? Is the necessary amount of collaboration taking place between the IT and Marketing departments or is this something that needs to be looked into and improved upon? Whenever changes in systems are on the table, supporting that level of change needs to be discussed and considered internally and across the relevant departments that will be impacted.

Tip #2: Cater for customer experience on every level

A website that functions at its best, enables customer experience levels to remain stable while also being efficient and increases productivity levels. What we’re addressing here are all vital factors in terms of building brand awareness - the operational side of your website isn't a separate entity to the front end in this regard. Have a think about your online habits. Do you have time to fiddle with a website that doesn’t work or fails to logically guide you in terms of its user experience? People are time poor these days and you don’t want to be losing customers because your website doesn’t communicate or function as it should for your ideal client.

Tip #3: Remain realistic as to what can be achieved in terms of deliverables within your allocated budget

We’d all love to have a Ferrari but how many of us do? Our point here is that you need to factor in your budget in relation to what you expect your website to deliver. There are some incredible websites out there but at the end of the day, what matters is what solution your organisation requires. Remember: there’s always likely to be more to a dazzling website than meets the eye - the best websites run without your ideal customers even having to think about what’s powering your site and taking place behind the scenes.

At Pronto Woven, our team boasts a wealth of experience in relation to eCommerce advantages and disadvantages, while priding ourselves on delivering fully integrated digital strategy solutions with the latest cutting-edge design. Our clients see us as their partners and trust us to work alongside them to assist their organisation in achieving those all-important digital milestones in their Business Strategy. Are you searching for an innovative digital partner that will take the time to understand the complexity of your business, while providing you with all of the services you require? Contact us for an obligation free meeting.